When you first start using your account for business, it can feel really strange, even inauthentic, to share your thoughts, beliefs, and offering. But the more aligned your message is with your true voice, the easier it is to attract the people who truly resonate with you and your work.
One of the biggest complaints I hear from people about social media is that they don't know what to do if they miss the "best" time to post.
Do I post as soon as I notice? Wait until the next day? Try to figure out the next best possible time and plan to post then and hope I don't miss it again?
Thankfully, earlier this year, Instagram opened its API to select third-party scheduling apps, allowing business accounts to schedule and automatically publish photos to their Instagram feed (videos, carousels, and stories aren't fully functional yet).