Instagram Tips

How to Create Content to Gain More Followers

When you first start using your account for business, it can feel really strange, even inauthentic, to share your thoughts, beliefs, and offering. But the more aligned your message is with your true voice, the easier it is to attract the people who truly resonate with you and your work.

What's a Scheduling App and Why Should You Use It?

What's a Scheduling App and Why Should You Use It?

One of the biggest complaints I hear from people about social media is that they don't know what to do if they miss the "best" time to post.

Do I post as soon as I notice? Wait until the next day? Try to figure out the next best possible time and plan to post then and hope I don't miss it again?

Thankfully, earlier this year, Instagram opened its API to select third-party scheduling apps, allowing business accounts to schedule and automatically publish photos to their Instagram feed (videos, carousels, and stories aren't fully functional yet).

Why You Should Plan + Schedule Your Instagram Feed (And Which Apps to Use)

Why You Should Plan + Schedule Your Instagram Feed (And Which Apps to Use)

When you're looking to step up your Instagram game, one of the more challenging things is creating a solid strategy. From creating a feed theme, to planning promotional or sponsored posts, to improving your time management (and thus reclaiming your time to commit to being present in your business and your life), to creating and organizing hashtag sets... it's a LOT of work (which is one of the reasons why entrepreneurs hire someone like me to do it for them)! And my favorite tools for helping to tackle all of it are planning and scheduling apps.

Why Your Follower Count Doesn't Matter

Why Your Follower Count Doesn't Matter

Shortly after the proverbial sh*t hit the fan with bots and fake followers, companies began catching on. If Instagram was shutting down these accounts over their violation of terms and inauthenticity, then what did that mean for the hundreds of thousands of dollars companies were spending on influencer marketing?

Now, companies are looking to micro-influencers… but why? And what does it all mean?!