engagement

Why Your Follower Count Doesn't Matter

Why Your Follower Count Doesn't Matter

Shortly after the proverbial sh*t hit the fan with bots and fake followers, companies began catching on. If Instagram was shutting down these accounts over their violation of terms and inauthenticity, then what did that mean for the hundreds of thousands of dollars companies were spending on influencer marketing?

Now, companies are looking to micro-influencers… but why? And what does it all mean?!