Meet the Magic-Makers


Allie Mason
Founder, Consultant,
Senior Account Manager

In 2010, after years of playing by the rules, Allie quit her government communications job where she first cut her teeth in the social media world. With a gut feeling that she was meant to accomplish something greater she left her five weeks of vacation, retirement package, and cushy, ergonomic office chair behind and headed into the unknown.

Four years and a graduate degree in journalism later, she started her first social media business venture: Sprout Digital Marketing and Media Services, a boutique social media management company servicing entrepreneurs in wellness.

In the years that followed, she watched how quickly the industry changed. With a knack for intuiting trends, she always lead with an authenticity-first approach. She has always emphasized the importance of growing intentionally and organically, without bots or buying followers.

By 2017, her intuition paid off. With the launch of a new Instagram API, 3rd party bot liking/following apps had all been shut down, and fake accounts were being closed rapidly. And while other accounts saw their engagement drop like Spotify dropped R.Kelly's tracks, her clients' accounts continued to grow and flourish.

Being a Social Media Consultant with Soul, Allie specializes in growing accounts organically, content-driven strategy,  building a loyal community, and restoring accounts that made the mistake of prioritizing fast growth and follower count over authenticity and engagement. She also brings her creative skills to branding, graphic design, and animations for Instagram story highlights and advertisements

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Carmen Vienhage
Content Curator, Researcher,
Junior Account Manager

Like the true millennial she is, Carmen has been obsessed with social media since her AIM account back in the day. Graduating from Pace University with a BA in acting and a minor in marketing allows her to take on the voice of each client she manages while strategically broadcasting content to a growing audience of engaged followers.

She has managed, created content, and used organic marketing strategies for accounts like FilmBuff, The People’s Improv Theater, and Judy Boals Inc.

Carmen loves coordinating the visual and artistic aspect of social media while engaging and opening a dialogue with an audience from all over the world. When she's not starring in short films or modeling, you can usually find Carmen working on her socials in a coffee shop in Brooklyn or Manhattan.