Welcome to the Something Greater School of Social™! When class is in session, I share my 10 years of experience as a social media manager, agency owner, strategist and consultant so you can learn and implement my proven techniques to get the results you want on social media.

I’ve revamped my Instagram Intensive class this year and extended it from 2 hours to 3 hours so that I can teach you more of the foundational framework I’ve developed in the last almost decade.

In this 3-hour workshop you’ll learn:

1. INSTAGRAM IN 2023: These apps keep changing, and the better you understand how the algorithm to new features work, the better prepared you’ll be to make the most of your time using Instagram for your business.

2. SOCIAL MEDIA STRATEGY: Learn my foundational framework behind creating content pillars, how to create value-driven content, how often you should post based on your business model, how to optimize your profile, why you need to audit your followers, and why curiosity is integral to your Instagram success.

3. DISCOVERABILITY AND VIRALITY: Getting discovered on Instagram is the key to reaching new clients and customers, but not all growth is created equal, and not all viral growth converts to new followers or clients. Learning the difference will save you time and stress and keep your growth targeted.

4. METRICS THAT MATTER: Vanity metrics like viral follower growth are out. Value metrics are in. Learn what a value metric is and how to know if your posts are performing well, as well as which insights you should be paying more attention to in your business.

5. SOCIAL SELLING: Showing up and selling on social can feel like you’re starring in your own infomercial, but it doesn’t have to. In fact, I believe if you’re creating content strategically, every post sells. I’ll be teaching you my Social Selling Staircase method that will help you show up and sell confidently without feeling sleazy or salesy.

6. ENGAGEMENT & AUTHENTICITY: Leverage your expertise and experience, content, and authenticity to create an online presence that’s true to who you are. This is key to creating an Instagram presence that feels as good as it looks and doesn’t burn you out in the process.

7. Q&A: With the last 30 minutes of the class, I answer questions about from the students who were present in class.

PLEASE NOTE: You will receive a PDF with a link to the recording which expires in 48 hours. Please download the PDF as soon as possible to ensure you receive access to the recording.