I've put in my time...

I’M ALLIE MASON

And I’ve been called everything from a social media whisperer to an Instagram therapist to the queen of IG.

But really... I'm more like a social media scientist.

I’m a data-obsessed strategist, researcher, experienced copywriter, and content producer. For over 15 years I’ve worked across a variety of industries, including personal branding, journalism, wellness and mental health, radio and television production, entrepreneurship, and government.

I spent the first nine years of my career as a social media manager, strategist, graphic designer, and community builder. In the first seven years, I built my first business: a social media management agency I called Something Greater®. I was so consistently booked with clients via word-of-mouth referrals alone that I eventually hired a small team to support the volume of work we were creating. While I moved into a more strategic and managerial role, my team handled the rest.

That’s when something Greater school of social was born.

While I created done-for-you social media strategies and my team handled management and community building, I sought more opportunities to work in my zone of genius: strategic social media coaching and consulting.

After successfully testing my methods with dozens of clients over the course of the next year, I pivoted and relaunched the new iteration of my business: Something Greater School of Social®.

The School of Social offers social media education and coaching for purpose-driven experts, entrepreneurs, and celebrities who are committed to something greater.

At Something Greater School of Social®, I help my students and clients understand more than just growth hacks, content tips, and trending audio.

I help you understand how social media works... FOR YOU.
teaching the foundations of algorithms & analytics is where I really shine.

Creating data-driven, realistic, sustainable, and replicable strategies is my top priority. I focus on deepening your relationship to yourself and your business, so that you can learn how to align your content with your vision, values, and voice. That way, you can continue to apply what you’ve learned for years to come, even as you and your business evolve.

With this much time in the game, we’ve got a lot of proof of concept. I’m so proud of the results my clients have achieved by committing to their education and investing the time to see their return on investment.

We see our clients and students as partners, not projects
client results

WORKING WITH YOU TO CREATE STRATEGIES THAT MEET YOUR GOALS WITHOUT SELLING YOUR SOUL

LET THE NUMBERS DO THE TALKIN'

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LET THE NUMBERS DO THE TALKIN' •

CLIENT RESULTS

@jordandann

Jordan and I were first introduced when she was in a social media tech crisis. I stepped in to help support, and the rest is history.

Over the next 2 years, I worked with Jordan first via my Strategy Sessions, then as a Fractional Director of Strategy, creating her strategy and liaising between her and an independent social media management agency, and finally as her full-service social media manager (a service I only offer to select long-term strategy clients).

During that time, not only did we post less while still increasing her following, engagement, and newsletter subscribers, we also completely revamped her social media templates to be more aligned with her branding, created and implemented custom social media automation to help improve conversions, and helped produce and edit several live virtual workshops and masterclasses.

 
@toddlerscanread

Spencer came to me for a single strategy session in December 2021. He had about 16K followers and had grown almost entirely using boosted posts, but none of his followers were converting to paying customers.

After taking 8 weeks to implement his strategy report, he came on as a long-term coaching client. For the next six months, we worked together to remove inauthentic and unengaged followers, create content pillars that better reflect his course content, and tweak his graphics and vertical videos to attract an audience that would be ready to buy his course.

Within 6 months Spencer’s Instagram exploded to 126K followers and his TikTok hit 250K followers. Using the skills and information he learned through coaching and his own dedication to meticulously understanding his data and optimizing his content, he’s been able to continue to grow, recently hitting 770K on Instagram, 816K on TikTok, and 500K on YouTube.
“Having a coach who understands how things work is incredibly helpful. I’m just trying my best to put up videos that people like, and half the time people aren’t seeing them. So, if you’re seeing my videos and it’s helpful, it’s probably because of Allie. I’ve been putting out consistent content for a long time and people weren’t seeing it. ”
— Spencer russell
@drsylviak

Sylvia and I were introduced via her book coach, Richelle Fredson. I’ve already worked with a handful of Richelle’s clients who all went on to get book deals, and that was Dr. Sylvia’s goal.

One thing that my most successful clients have in common is that they take action immediately, and Sylvia was no different.

After first call on September 20, 2022, Sylvia went straight to work implementing the recommendations and feedback she received.

Over the next few months, with lots of support via DMs, Sylvia went viral three times and increased her followers by almost 2,700%.

And in 2022, she got her book deal! Check out Lonley AF, coming soon to a bookstore near you!
“Allie is an incredible guide and advocate for all of us trying to figure out how to build our brand, use social media as a tool, and not get completely lost or deflated or even worse - sell our soul to the social media devils. She is an incredible coach and mentor. I’m so grateful for all of her help during our time together.”
— Dr. Sylvia K
@yoomeehealing

I’m ngl, when Kristina applied for a 3-month coaching package, I fangirled… HARD.

So when she came to me for help with her social media after stagnating her growth for over a year, I was thrilled to support her.

Kristina, like so many of my clients, was drowning in social media strategy advice. She was overwhelmed and didn’t know what she was doing right or how to sustain her growth while marketing her products & funnels in a “NON-cheesy” way, which for her, meant no lip-syncing or pointing at words.

Over the next three months, we successfully strategized and publicly launched her membership, The HEARTist, and broke her out of her content creation and growth rut, surpassing 100K followers and increasing her following by over 115%.
“Allie is an intuitive guide with an absolutely brilliant mind and beautiful heart. Working with her these past months has been exciting, reinvigorating, and scary... you’ve pushed me to my edges - in all the best ways possible. Thank you for holding my hand - and I am so much clearer on who I am here to be in service to and how I show up in this space. If you need a social strategy coach, she is FIRE!!!”
— Kristina Casarez

  • MICHELL C. CLARK

    Breakthrough Strategy Session

  • JORDAN DANN

    Breakthrough Strategy Session, Director of Strategy, Full Service Social Media Management

  • OLIVIA CHENG

    Foundational Strategy Sessions & Social Media Management

  • JESS FREEMAN

    Breakthrough Strategic Coaching Package

  • SPENCER RUSSELL

    Breakthrough Strategy Session and Foundational 6-Month Strategic Coaching

  • LAURA BITOIU

    Breakthrough Strategy Session

  • ALEX OLSON

    Breakthrough Strategy Session

  • MEGAN PORMER

    Foundational Strategy Sessions