now enrolling

LEARN TO THINK LIKE A SOCIAL MEDIA STRATEGIST

You can't copy and paste our way to success.

And you can’t rely on going viral, flukes, or lucky guesses if you want to create social media content that moves the needle in your business. Something Greater School of Social® is intended to help you find your own way in the sea of contradicting social media gimmicks, hacks, and misguided advice. 

I GET IT...

DOES THIS SOUND FAMILIAR?

  • You’re burnt out and just not feeling very creative about creating content.

  • You’re frustrated by the algorithm and can’t figure out what works for your audience.

  • Your social media seems to have taken on a life of its own and you feel like you’re losing your authentic self in the seemingly neverending hacks and trends.

  • You feel lost, confused, and disorganized when creating content and looking at your insights.

introducing

SOMETHING GREATER SCHOOL OF SOCIAL

HOW IT WORKS

this is the culmination of over a decade of experience creating social strategies.

From the beginning of my entrepreneurial journey back in 2013, I've worked with hundreds of personal brands, coaches, service providers, social impact organizations, online course creators, and small businesses.

This experience is what makes my methods, perspectives, and approaches hyper-specific to you and your business. And why this membership can help you expedite your business growth by leveraging the expertise you already have.

Are you ready?

What’s Included?

  • MASTERS LEVEL

    Drip access to all 15 lessons in my Social Media Strategy 101 course and corresponding worksheets.

    1 LIVE group Q&A per month.

    Bi-weekly co-working sessions.

    Priority access to my insights and advice on the latest social media news and app feature updates.

    Additional resources to help you create content and benchmark your results.

    A community of other experts, entrepreneurs, and social pros to bounce ideas off of and ask questions.

    MASTER SOCIAL

  • PhD LEVEL

    Drip access to all 15 lessons in my Social Media Strategy 101 course and corresponding worksheets.

    1 live virtual group Q&A per month.

    1 live virtual small group Q&A per month.

    Weekly co-working sessions.

    Priority access to my deeper insights on the latest social media news and app feature updates.

    Additional resources to help you create content and benchmark your results.

    A community of other experts, entrepreneurs, and social pros to bounce ideas off of and ask questions.

    GET YOUR PHD

 WHAT STUDENTS ARE SAYING

 

I walk you through every step

THE CURRICULUM

Module 1: Auditing Your Account

It's hard to get anywhere without a map, but even a map is no good if you don't know where you're starting from. During this session, you'll learn the strategies I've used to help my clients assess their benchmark or starting point and determine if they're in the right place, or if they're off the map completely.

Module 2: ALL ABOUT CONTENT

You can use all the hacks in the world, but if the foundation of your social media isn't clearly defined, most people will end up spinning their wheels, getting frustrated, and giving up. In this module, you'll learn what content pillars are, how to apply them to your content strategy, and then how to optimize the content itself to get more visibility, engagement, and conversion.

Module 3: UNDERSTANDING YOUR AUDIENCE

Your insights are more than just likes and views. In this module, I'll help you understand your insights and learn how to identify trends and opportunities for growth, track your content performance based on your business goals, and shortcuts to help you replicate results with your own set of coveted Silver Bullet Posts.

Module 4: The Foundations of Social Selling

Social media can feel awkward enough as it is, but when you add selling to the equation, it can go from awkward to ICK, really quickly. In this module, you'll learn the number one mistake people make when selling on social, and what you can do instead. Plus, I'll teach you my Social Selling Staircase methodology that makes selling more natural and even (dare I say) enjoyable.

Module 5: COMBATING SOCIAL MEDIA BURNOUT

As entrepreneurs, we usually wear many hats -- expert, coach, admin, accounting, and now you want to add social media content creator, video editor, graphic designer, copywriter, crisis comms, and community builder to the mix? It's a lot. In this module, I'll teach you strategies and systems for the days when you just can't even, and how to avoid burnout in the first place.

Module 6: SELLING IN YOUR STORY

A picture of your breakfast. A video of your dog. Or maybe radio silence for a week or more. For most people, their story is an afterthought or maybe not a thought at all, but the reality is that it's the best place to sell. In this module, you'll learn why selling in your story is so important and strategies to keep it fresh without making your followers tune out or worse -- unfollow.

 Select the LEVEL OF SUPPORT THAT'S RIGHT FOR YOU:

MASTERS LEVEL

$99 per MONTH

SAVE 10% WHEN YOU PAY ANNUALLY

PhD LEVEL

$149 per month

SAVE %10 WHEN YOU PAY ANNUALLY

ENROLL NOW

ENROLL NOW 

 look at the results

FROM OUR STUDENTS

“I know what content to create in order to actually have an impact on my business's bottom line.”

When social media is filled with "experts" primarily focused on telling you how to capture trends and grow, grow, GROW Allie Mason is a breath of huge f*cking fresh air. It's like going from treading water at a depth just outside of your height as the tide is coming in, with wave after wave smashing you in the face, to being able to stand up with your feet firmly planted on the sand bar and taking a huge breath as the warmth of the sun hits your face.

Allie gives practical, real-world advice rooted in neuroscience and data for those of us using social media as a tool in our business and not necessarily interested in devoting our entire work to social. She's realistic about how much time this all takes and the things you can do to still see an impact on your business goals, without it becoming the only thing you are doing.

Rebecca Ickes Carra
@themakersplaybook

“This was one of the best investments I've made into my business.”

Not only did it help me uplevel my skills as a content creator for my own channels, but it also helped prepare me to land my dream Social Media Manager job. I can’t recommend Allie and Something Greater School of Social enough!

Nicole L.

Hey there!

MY NAME IS ALLIE

Something Greater School of Social® is the culmination of everything I’ve learned from growing a social media management agency from just me to a small team, consulting with hundreds of entrepreneurs, and seeing real-world results from even more of you on Instagram and beyond.

From the beginning of my entrepreneurial journey in 2013, I've worked with hundreds of personal brands, coaches, service providers, online course creators, and small businesses.

This experience is what makes my methods, perspectives, and approaches hyper-specific to you and your business.

let's do this

SOMETHING GREATER SCHOOL OF SOCIAL